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Jul 05

How I love you Trader Joe’s , let me count the ways.

Thank you Trader Joe’s for coming to the Capital District. You are the gem we always knew you would be.  Below is an open love letter to TJ’s. The original letter was written for the blog, Potential and Expectations. I added my thoughts in the writer’s original letter.

This is why I love Trader Joe’s

  • First and foremost, the sheer number of products they sell that don’t contain un-necessary ingredients,  Shopping at Trader Joe’s is a truly heady experience simply because of the abundance of foods which can go in my trolley and not back on the shelf.
  • Their food really does go rotten just after the expiration date. Image that real food!
  • Their gorgeous, heavy Honey-and-Oat Bread!
  • The free coffee and free food samples, every single day.
  • Their prices, which are so reasonable that they shock me each and every time I go and which knock the socks off their competition — I simply don’t know how they do it.
  • ‘Just Mango Slices,’ which have become essential to managing my day. What made me buy a package the first time is that it contains exactly what it says on the label: nothing but dried mango, no preservatives of any kind.
  • Their fabulous Apple Pie, the one with the cinnamon-y sugary crust, and no soy.
  • Their Lemon Curd — real lemon curd, zingy and sweet, and made in England by a manufacturer whose distinctive glass jar I recognized right away. This is the real stuff and it is the best you can buy!
  • Their Organic Corn Chips, which contain only organic corn, organic sunflower oil, and organic salt — just what is needed and absolutely nothing unnecessary.
  • Fresh Pineapple Juice – in a carton! No tin cans.
  • Can we talk about the dips – Huumus, Reduced Guilt Guacamole, Spinach Kale Yogurt Dip.  Healthy eating is so much easier because of you  TJ!
  • Their shampoos and conditioners, with an ingredient list that actually reads like a herbalist’s organic dream but with a price that’s cheap-as-chips.
  • Their Veggie and Flaxseed Tortilla Chips — they take tortilla chips and add in the goodness of flaxseed and the deliciousness of tomato, beet root, spinach, and carrots. Still guilty but yet, so much better!
  • The dumplings – a sheer pleasure to cook and eat.
  • Their pesto — I had been hunting high and low for proper pesto and finally found some in the specialty imported section of my local supermarket — a very tiny jar with a very big price tag. I had been eeking out small rations of it… until I got to Trader Joe’s and found their pesto, in a good-sized jar and at a very good price. I allow myself lashings of the stuff now!
  • Their bananas, priced by the banana — so useful when your daughter wants to eat one as you shop. You just produce the empty skin at the till and they still know exactly how much to charge.
  • The Rosemary Flat bread – YUMMMMMMMMMMM!
  • Organic tomatoes, organic bananas, organic avocados, organic broccoli, organic raisins… at prices normal people can afford!
  • Their ’100% Fruit’ fruit leathers, with contain only the fruit and nothing else, not even preservatives! Portable, wholesome, guilt-free kiddie snacks.
  • Their deep-fried pea pods. I tried them because they sounded so weird. I bought them because they are so very very more-ish!
  • Their Coconut Chips – The rock and you better stockpile them because sometimes they are out of stock!
  • Their Cinnamon and Sugar Pita Chips — kind of like sopapillas, but not at all… but baked instead of fried… Delicious!
  • Their bathrooms, which simply have to be seen to be believed.  In fact, the unique decor of the whole store, which never fails to bring a smile to my face.
  • Get this: 1lb of pasta from Italy, made out of whole wheat flour, whole grain spelt (delicious!), and with flaxseed, with eight grams of protein and six grams of fibre and 200mg of Omega-3 in every serving.

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